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Rapid Design of Customer-Facing Applications

Direct access to users is always the best approach. But sometimes a client needs a just-in-time solution to make the most of a market opportunity. There may not be time to recruit customers for focus groups or design workshops. In cases like these, we can leverage our experience in Rich Internet Applications to develop generalized user profiles that can help bring the users into the room.

Our next step is to break the design challenge down into its component features. When we do that, we often find that we can assemble a solution from time-tested, proven interaction models. Our developers assemble components that meet these de facto web standards, and our User Experience professionals work closely with them to ensure that we get the most out of the latest usability best practices and principles.

Getting the Consumer to 'Stick'

Optaros' experienced User Experience practice partners with clients to help them design great user experiences that measurably attract new users, increase user stickiness and brand loyalty, and promote the brand via great user experiences in conjunction with smart online social strategies.