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Ecommerce Merchant Tools: ERP, PIM and the Web Product Catalog
Posted 05 May 2008 by Adam Michelson | Tags: Ecommerce, ecommerce Strategy, Merchant Tools, multi-channel, Product Management, Retail, SaaS

No one ever said being a merchant would be easy. This is especially true for the web merchant who is at a distinct disadvantage compared to their in-store-only comrades. A store merchant has tools at their disposal and can create effective planograms from all the analytical, behavioral and demographic information they have collected around well-known customer behavior. Read more ...

Open Source CMS - How Telcos can benefit
Posted 14 Apr 2008 by Sebastian Wohlrapp | Tags: Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, iPhone, long-tail, Mobile, multi-channel, Open, Open Innovation, Open Source, telco, telecom, Web 2.0

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Creating a new Retail Concept for ecommerce
Posted 28 Mar 2008 by Adam Michelson | Tags: Ecommerce, multi-channel, PHP, Re-platforming, Retail

A retail concept is a new Website that sells your merchandise in a different way. A/B testing is a proven technique to tune features on your existing ecommerce site, but it is comes up short of a new digital property with its own capabilities and branding. Selling your merchandise in entirely new ways with new branding is not a new idea for retailers, but is becoming easier to do on-line. Your existing merchandising process should stay largely the same. Read more ...

Optaros at SugarCON 2008
Posted 12 Feb 2008 by Thomas Lundqvist | Tags: Assembly Methodology, CRM, customer care, Customer Relationship Management, Ecommerce, Europe, Mule ESB, multi-channel, Open Source, osCommerce, partner relationship management, sales force automation, SOA, SugarCRM, Web 2.0

I spent the Wednesday - Friday last week at the SugarCON conference in San Jose. Overall, I found it a good event with relevant and entertaining speakers, topics, and lots of opportunities to hook up both with the SugarCRM team and other players in that eco-system:- SugarCRM CEO John Roberts illustrated the SugarCRM success story; among a bunch of other things, SugarCRM has closed another round of funding for additional 20 MIO USD. Read more ...

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