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Ecommerce Strategy - Personalization Tools
Posted 22 Apr 2008 by Errol Apostolopoulos | Tags: Direct Consumer Engagement, Ecommerce, ecommerce Strategy, long-tail, Personalization, Retail

Personalization tools and techniques are considered significant building blocks for an ecommerce marketing strategy. Assuming that a well-developed personalization strategy has been vetted, we can begin exploring the ways to collect and analyze data most effectively to achieve our goals. The good news for ecommerce retailers is that there are many options along the price spectrum to consider, from revenue-based options to user-generated recommendations/reviews to more complex home-grown customized applications. Read more ...

Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John Eckman | Tags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. Read more ...

Mobile Web 2.0 - Open Marketplaces are the foundation for the future of Telecom Operators
Posted 16 Apr 2008 by Sebastian Wohlrapp | Tags: Business Model, customer care, iPhone, long-tail, Mobile, Open, Open Source, telco, telecom, Web 2.0

A next step in opening the telecom operator’s world is to allow partners to leverage the existing telecoms infrastructure. Enabling third parties to leverage native telco assets and resources for new services or for pure reselling will help drastically increasing volume (long tail) and thus impact profitability. Read more ...

Open Source CMS - How Telcos can benefit
Posted 14 Apr 2008 by Sebastian Wohlrapp | Tags: Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, iPhone, long-tail, Mobile, multi-channel, Open, Open Innovation, Open Source, telco, telecom, Web 2.0

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Media Widget = Content Syndication
Posted 24 Mar 2008 by Jim Munz | Tags: Blogs, Content Management, content syndication, Facebook, long-tail, Marketing, media, Media and Publishing, publishing, syndicate, Syndication, syndicatr, Web 2.0, Widget

A lot of activity is going on right now in the industry regarding widgets and how and why to use them. It seems daily another announcement is coming out about how someone is making available content to by shared on blog sites, Facebook, MySpace, and other web sites in an effort to improve the user experience on the site and at the same time monetize the additional audience exposure those sites bring for both the content owner and the publishing web site. Read more ...

One traditional media company learns how to win
Posted 20 Mar 2008 by David Katz | Tags: long-tail, media, publishing

While traditional media companies have struggled to adapt to the digital age, Sports Illustrated now provides free searchable access to its entire history of articles online. Does this brilliant initiative offer a path that will enable newspapers and magazines to win? Read more ...

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