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Social Shopping and The Game of Life
Posted 23 May 2008 by Adam Michelson | Tags: Community, Design, Ecommerce, ecommerce Strategy, Information Architecture, Product Management, Retail, Shopping, Social Networking, Visualization, Web 2.0

  The top question we get today regarding social shopping is as follows: "We've done product ratings and reviews; what social shopping features should we implement in 2009 that actually will lead to increased traffic, basket size or conversion rates?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide Read more ...

Ecommerce Merchant Tools: ERP, PIM and the Web Product Catalog
Posted 05 May 2008 by Adam Michelson | Tags: Ecommerce, ecommerce Strategy, Merchant Tools, multi-channel, Product Management, Retail, SaaS

No one ever said being a merchant would be easy. This is especially true for the web merchant who is at a distinct disadvantage compared to their in-store-only comrades. A store merchant has tools at their disposal and can create effective planograms from all the analytical, behavioral and demographic information they have collected around well-known customer behavior. Read more ...

Turning the Web 2.0 Tide to Your Advantage
Posted 19 Feb 2008 by John Eckman | Tags: Analysis, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Marketing, Open, Open Hardware, Open Innovation, Product Management, Social Networking, User Generated Content, Web 2.0

Josh Bernoff and Charlene Li, both of Forrester Research, have an article in the Spring issue of the MITSloan Management Review titled "Harnessing the Power of Social Applications," which, for now at least, is available in free full text to non-subscribers, as part of an Online Preview. Read more ...

Engage Consumers Across the Product Lifecycle
Posted 10 Jan 2008 by Bob Fitzpatrick | Tags: Direct Consumer Engagement, Product Management

Engage Customers Across the Product Lifecycle Customers will participate in meaningful ways if you let them - Product Development Phase Collaboration between beta customers and product mgt teamsTest new product conceptsTest potential product features Test potential on-line extensions to existing products Test adoption of product offerings - Product Launch Phase Read more ...

Open Innovation
Posted 13 Dec 2007 by Marc Osofsky | Tags: Open Innovation, Portal, Product Management, Web 2.0

Many consumer product and service companies are looking for ways to accelerate new product introduction and increase the probability of successful product launches. A major part of the Next Generation Internet is the concept of openness - that your customers can now communicate their views on your company and product over the internet and reach as many people as your marketing department can and in a more believable manner. Read more ...

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