Home

Blog > Ecommerce

Open Source Year 2008 in Review: More Adoption, Success, Innovation, and Alternatives
Posted 21 Dec 2008 by Bruno von Rotz | Tags: Acquia, Acquisition, Ajax, Alfresco, CIO, Community, Content Management, CRM, Customer Relationship Management, DiSo, Django, Drupal, ECM, Ecommerce, Enterprise 2.0, Enterprise Open Source Directory, EOS, Europe, iPhone, IT Strategy, Java, JBoss, Liferay, Magento, MySQL, Open, Open Source, Open Source Katalog, OpenID, Portal, RIA, Spring, SpringSource, Sugar CRM, Yahoo!

2008 was an important year for Open Source and a successful one in addition. We have seen more adoption, more commercial success, more innovation, more collaboration and more options for the IT buyer. And it’s not the end, more success is still to come. The following paragraphs are summarizing what we have seen in the last 12 months.Accelerated Adoption of Open Source Read more ...

Open Source ecommerce – OXID, another significant OSS storefront platform
Posted 02 Nov 2008 by Adam Michelson | Tags: Ecommerce, eTail, Magento, OFBiz, Open Source, osCommerce, Retail

There is a new and exciting entrant in the open source software (OSS) ecommerce market. OXID (http://www.oxid-esales.com), a leading ecommerce solution out of Germany has announced that it is releasing an open source version (http://www.oxid-esales.com/en/news/blog#). The ecommerce storefront is certainly not a new concept. Read more ...

Website Application Design - Milkshake Usability Part 1
Posted 08 Jul 2008 by Drew Mattke | Tags: Analysis, Demographics, Design, Ecommerce, ecommerce Strategy, eTail, Marketing, Personas, Retail, Shopping, User Experience, User-Centered Design

Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don't assume you already know. Read more ...

Content Management in the Age of User Participation - Presentation
Posted 20 Jun 2008 by John Eckman | Tags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   Read more ...

Ecommerce Strategy - Customer Loyalty Basics
Posted 17 Jun 2008 by Adam Michelson | Tags: Customer Relationship Management, Ecommerce, ecommerce Strategy, Retail, Shopping, Strategy, Web 2.0

Ecommerce success requires innovation and solid execution. The top question we get today regarding innovation is as follows: "We've done product ratings and reviews, what social shopping features should we implement in 2009?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide Read more ...

Social Shopping and The Game of Life
Posted 23 May 2008 by Adam Michelson | Tags: Community, Design, Ecommerce, ecommerce Strategy, Information Architecture, Product Management, Retail, Shopping, Social Networking, Visualization, Web 2.0

  The top question we get today regarding social shopping is as follows: "We've done product ratings and reviews; what social shopping features should we implement in 2009 that actually will lead to increased traffic, basket size or conversion rates?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide Read more ...

Ecommerce Merchant Tools: ERP, PIM and the Web Product Catalog
Posted 05 May 2008 by Adam Michelson | Tags: Ecommerce, ecommerce Strategy, Merchant Tools, multi-channel, Product Management, Retail, SaaS

No one ever said being a merchant would be easy. This is especially true for the web merchant who is at a distinct disadvantage compared to their in-store-only comrades. A store merchant has tools at their disposal and can create effective planograms from all the analytical, behavioral and demographic information they have collected around well-known customer behavior. Read more ...

Ecommerce Strategy - Personalization Tools
Posted 22 Apr 2008 by Errol Apostolopoulos | Tags: Direct Consumer Engagement, Ecommerce, ecommerce Strategy, long-tail, Personalization, Retail

Personalization tools and techniques are considered significant building blocks for an ecommerce marketing strategy. Assuming that a well-developed personalization strategy has been vetted, we can begin exploring the ways to collect and analyze data most effectively to achieve our goals. The good news for ecommerce retailers is that there are many options along the price spectrum to consider, from revenue-based options to user-generated recommendations/reviews to more complex home-grown customized applications. Read more ...

Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John Eckman | Tags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. Read more ...

Ecommerce Websites Will Prosper, Despite Economic Uncertainties
Posted 16 Apr 2008 by David Katz | Tags: Ecommerce, Retail

From high gas prices to the value of the dollar, economic uncertainties in the US are being discussed and felt all Read more ...

Ecommerce Software UK - eTail Europe
Posted 15 Apr 2008 by Peter Short | Tags: Ecommerce, eTail, Retail

Our European team is busy getting ready for eTail Europe in June. The event attracts over 280 leading e-retailing executives so we look forward to the opportunity to share ideas on the obstacles and opportunities of creating ecommerce websites. We plan to give retailers some ecommerce consulting around online communities because we have found that many of them want to do more in the area of community, but lack the clarity in both ROI and specific implementation ideas. Read more ...

Social Networking Identity Mapping, and Open Source
Posted 10 Apr 2008 by John Eckman | Tags: Community, Corporate Websites, Ecommerce, ecommerce Strategy, Enterprise 2.0, Facebook, Media and Publishing, Open Innovation, Open Source, OpenID, PHP, Platform, Retail, Social Networking, User Generated Content, Web 2.0

Although social network platforms have been increasingly open to application development, spurred by Facebook's API and reinforced by the Open Social foundation, the approach has always been to enourage the development of applications inside the walls of the social network. Read more ...

Ecommerce Strategy - Personalization
Posted 08 Apr 2008 by Errol Apostolopoulos | Tags: Ecommerce, ecommerce Strategy, Marketing, Personalization, Personalization Strategy

In the greater context of an ecommerce marketing strategy, it is clear that one of the most important components focuses on maximizing personalization opportunities throughout the customer experience. However, most ecommerce retailers struggle not only with what personalization tools and techniques to provide & support, but also how to establish a framework and roadmap to build their strategy. ecommerce providers must first answer a range of over-arching questions in order to develop and prioritize their business strategy to support their personalization goals. For example, Read more ...

Ecommerce and social networks -- new enabling technology
Posted 06 Apr 2008 by David Katz | Tags: Ecommerce, Facebook, Retail, Shopping, Social Networking

Ringside Networks, a startup with a team of ex-JBoss and Bluestone pros, has launched the first "social application server," which promises to enable companies to add social networking capabilities to any website and integrate with the relationships and profiles people have already established on social networking sites like Facebook. Read more ...

Ecommerce strategy - 4 Top Myths
Posted 01 Apr 2008 by Marc Osofsky | Tags: Ecommerce

Innovative retailers are challenging 4 key retailing rules of thumb to outperform rivals stuck in the old ways. A recent Harvard Business Review study provided rigourous qunatitative evidence of this fact and Business Week has written about the explosive growth of retailers taking new approaches. Read more ...

Subscribe to Optaros RSS feed Subscribe to All RSS feed
Recent posts on Authors on Tags on