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Designing for the Social Web
Posted 10 Nov 2008 by John Eckman | Tags: Community, Design, Digg, Direct Consumer Engagement, Facebook, Information Architecture, interface, Recommendations, Social Networking, User Experience, User-Centered Design, Web 2.0

When the World Wide Web first hit popular consciousness, the major challenge for designers was to understand that the web wasn't print. The conventions, patterns, and approaches that traditional design had prepared them to rely on were no longer valid, and they needed to develop new conventions for the new medium. Read more ...

Reviewing the Groundswell
Posted 22 Jul 2008 by John Eckman | Tags: Blogs, Business Model, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Drupal, Enterprise 2.0, Groundswell, Marketing, media, Online Advertising, Open Source, Social Networking, User Experience, Web 2.0

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It's in that context that I offer this review of Groundswell: Winning in a World Transformed by Social Technology, by Forrester Research analysts Charlene Li and Josh Bernoff, published by Harvard Business Press (note: disclaimers at the end of the post). Read more ...

Enterprise 2.0 Open Source Panel
Posted 23 Jun 2008 by John Eckman | Tags: Acquia, Alfresco, Application Stategy, Community, Conference, Content Management, Direct Consumer Engagement, Drupal, Enterprise 2.0, Enterprise applications, Enterprise solutions, Java, Open, Open Innovation, Open Source, PHP, Platform, Ringside Networks, Social Networking, Solutions, Web 2.0

Stephen Powers of Forrester Research recently released a report identifying Alfresco and Drupal as the two open source content management platforms to which enterprises should pay the most attention. Read more ...

Content Management in the Age of User Participation - Presentation
Posted 20 Jun 2008 by John Eckman | Tags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   Read more ...

Ecommerce Strategy - Personalization Tools
Posted 22 Apr 2008 by Errol Apostolopoulos | Tags: Direct Consumer Engagement, Ecommerce, ecommerce Strategy, long-tail, Personalization, Retail

Personalization tools and techniques are considered significant building blocks for an ecommerce marketing strategy. Assuming that a well-developed personalization strategy has been vetted, we can begin exploring the ways to collect and analyze data most effectively to achieve our goals. The good news for ecommerce retailers is that there are many options along the price spectrum to consider, from revenue-based options to user-generated recommendations/reviews to more complex home-grown customized applications. Read more ...

Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John Eckman | Tags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. Read more ...

Open Source CMS - How Telcos can benefit
Posted 14 Apr 2008 by Sebastian Wohlrapp | Tags: Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, iPhone, long-tail, Mobile, multi-channel, Open, Open Innovation, Open Source, telco, telecom, Web 2.0

Read more ...

Turning the Web 2.0 Tide to Your Advantage
Posted 19 Feb 2008 by John Eckman | Tags: Analysis, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Marketing, Open, Open Hardware, Open Innovation, Product Management, Social Networking, User Generated Content, Web 2.0

Josh Bernoff and Charlene Li, both of Forrester Research, have an article in the Spring issue of the MITSloan Management Review titled "Harnessing the Power of Social Applications," which, for now at least, is available in free full text to non-subscribers, as part of an Online Preview. Read more ...

Acquiring new customers using new media
Posted 27 Jan 2008 by Bruno von Rotz | Tags: Community, Direct Consumer Engagement, Marketing, Online Revenue, Open Innovation, Shopping, Social Networking, User Generated Content

Times are changing for marketing and product managers. Several years ago advertising budgets were completely focused on TV and print media. Today the fragmentation of channels and the emergence of new, Internet-based media is causing a realignment of funds, or at least a questioning of the effectiveness of previous strategies. New media allows potential customers to be addressed earlier and in a more targeted and effective way, leading to significantly higher sales. Read more ...

Direct Consumer Engagement
Posted 10 Jan 2008 by John Eckman | Tags: Community, Direct Consumer Engagement, Open Innovation

In Forrester Research's recently published Market Research Predictions for 2008, Brad Bortner argues that: Read more ...

NGI Consumer-Facing Application Strategy
Posted 10 Jan 2008 by Bob Fitzpatrick | Tags: Application Stategy, Direct Consumer Engagement, Marketing

NGI is the new platform for Direct Consumer Engagement. Companies need to develop a Consumer-facing Application Strategy. - Forward thinking buyers realize the Internet channel is a primary concern Read more ...

Engage Consumers Across the Product Lifecycle
Posted 10 Jan 2008 by Bob Fitzpatrick | Tags: Direct Consumer Engagement, Product Management

Engage Customers Across the Product Lifecycle Customers will participate in meaningful ways if you let them - Product Development Phase Collaboration between beta customers and product mgt teamsTest new product conceptsTest potential product features Test potential on-line extensions to existing products Test adoption of product offerings - Product Launch Phase Read more ...

NGI Direct Consumer Engagement Themes
Posted 10 Jan 2008 by Bob Fitzpatrick | Tags: Direct Consumer Engagement

Companies are beginning to survey the landscape for Direct Consumer Engagement themes. - Invite Your Customers Behind the Firewall Connect product development, marketing and brand management directly to product users Open up, let product development people blog / wiki and allow consumers to see, comment, etc. There is a conversation out there about your product - are you hearing it? Are you monitoring the blogosphere?  - Foster Community Read more ...

Understand NGI Media Adoption by Demographic
Posted 10 Jan 2008 by Bob Fitzpatrick | Tags: Demographics, Direct Consumer Engagement, Marketing, Media and Publishing

NGI marketers must understand demographic preferences.Consumer Media Adoption is Moving Online Consumers are rapidly adopting Emerging Media products and services, newer platforms will dominate as adoption grows Younger audiences are adopting emerging media channels Over time, the today's emerging channels will dominate the market link to image Read more ...

Next Generation Internet (NGI) Direct Consumer Engagement
Posted 10 Jan 2008 by Bob Fitzpatrick | Tags: Corporate Websites, Direct Consumer Engagement, Marketing

Traditional marketing campaings follow a hunting, bagging, and tagging motif that offers little meaningful engagement with customers, incurs large expsnses, and provides incomplete campaign tracking data for the marketer. Tradition Marketing Campaign Elements: - Target Segments - Blast Stimuli - Stamp Impressions - Capture Eyeballs - Modify Behavior Next Generation Internet (NGI) market campains provide a host of new possibilities to marketers. NGI Marketing Campaign Elements: - Open and Federate Systems - Syndicate Data/Content - Engage Audiences Read more ...

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