Home

Blog > Blogs

Drupal, Acquia, and 2009
Posted 01 Jan 2009 by John Eckman | Tags: Acquia, Blogs, Business Model, Community, Content Management, Drupal, Enterprise applications, Open Source, Platform, Social Networking

Looks like 2009 will be yet another exciting year of growth for the Drupal community. Dries Buytaert (Drupal project founder and lead, Acquia co-founder) announced two significant news items for the Drupal world in his recent "Predictions for 2009" blog post: a predicted release date for Drupal 7, and a major change in Acquia's support offering. Read more ...

Reviewing the Groundswell
Posted 22 Jul 2008 by John Eckman | Tags: Blogs, Business Model, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Drupal, Enterprise 2.0, Groundswell, Marketing, media, Online Advertising, Open Source, Social Networking, User Experience, Web 2.0

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It's in that context that I offer this review of Groundswell: Winning in a World Transformed by Social Technology, by Forrester Research analysts Charlene Li and Josh Bernoff, published by Harvard Business Press (note: disclaimers at the end of the post). Read more ...

Organic Open Source: Jeff Whatcott of Acquia
Posted 02 Jul 2008 by John Eckman | Tags: Acquia, Architecture, Blogs, Business Model, Collaboration, Collective Intelligence, Community, Conference, Content Management, Drupal, ECM, Enterprise 2.0, Flex, Open Innovation, Open Source, PHP, Platform, User Generated Content, Web 2.0

During the Enterprise 2.0 conference in Boston, Jeff Whatcott and I sat down for a quick interview to discuss Acquia, where he is Chief Communicator, and their plans with respect to the Drupal project and Enterprise 2.0. Read more ...

Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John Eckman | Tags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. Read more ...

Media Widget = Content Syndication
Posted 24 Mar 2008 by Jim Munz | Tags: Blogs, Content Management, content syndication, Facebook, long-tail, Marketing, media, Media and Publishing, publishing, syndicate, Syndication, syndicatr, Web 2.0, Widget

A lot of activity is going on right now in the industry regarding widgets and how and why to use them. It seems daily another announcement is coming out about how someone is making available content to by shared on blog sites, Facebook, MySpace, and other web sites in an effort to improve the user experience on the site and at the same time monetize the additional audience exposure those sites bring for both the content owner and the publishing web site. Read more ...

Ecommerce Marketing Strategy #1: Search + Blogs = Traffic
Posted 22 Mar 2008 by Marc Osofsky | Tags: Blogs, ecommerce Strategy, eTail, Marketing, Online Advertising, Retail

Most ecommerce retailers continue to rely on email spam and online pay per click advertising as the primary mechanisms to generate site traffic even though the cost continues to rise and the effectiveness is declining. A recent Forrester survey shows that in 2003, 31% of consumers deleted email advertising without reading it. In 2006 that number had reached 72%. A more cost-effective and consumer-valued approach has been proven in other industries and retailers that adopt it first will achieve a competitive advantage. The approach is quite simple: Search + Blogs = Traffic Read more ...

Social Networking Inside Out
Posted 01 Jan 2008 by John Eckman | Tags: Blogs, DiSo, Open Source, OpenID, PHP, Platform, Social Networking, Web 2.0, WordPress

One of the major challenges in the world of Social Networking is social network fatigue: the idea that there is a relatively tight limit to the number of social networking applications in which any user can participate, because it quickly gets rather exhausting to keep track of multiple logins, post news to multiple streams, reply to comments in multiple different contexts, and monitor friends' activities in parallel silos. The existing social network sites and platforms, however, don't make it easy to coordinate and distribute activity among multiple networks. Read more ...

Social Media Mixtape, 2007
Posted 28 Dec 2007 by John Eckman | Tags: Blogs, Digg, Music, Social Networking, Twitter, Video, Web 2.0

The folks at Mashable have created a wonderful holiday gift:Most of the tunes includes videos. Here's a shortlist - visit mashable's post for inline videos and songs: Read more ...

Unsophisticated digital glue
Posted 27 Dec 2007 by John Eckman | Tags: Blogs, Enterprise 2.0, Facebook, Knowledge Management, Social Networking

Harvard Business School Professor Andrew McAfee, who originally popularized the "Enterprise 2.0" label (see "Enterprise 2.0: The Dawn of Emergent Collaboration") recently blogged about the role of simplicity in enterprise knowledge management and collaboration efforts. Read more ...

Web 2.0 Corporate Website Solution
Posted 11 Dec 2007 by Marc Osofsky | Tags: Blogs, Corporate Websites, Video, Web 2.0

Many companies are struggling with the best way to upgrade their corporate website presence to Web 2.0. The desire is to re-design the site to reflect a Web 2.0 aesthetic and incorporate new functionality such as RSS, blogs, podcasts, vodcasts, widgets and Rich Internat Application (RIA) functionality. Read more ...

The Endeca Assembly Experience
Posted 08 Nov 2007 by Jim Munz | Tags: Alfresco, Blogs, Content Management, Endeca, Liferay, Portal

The Endeca Developer Network (EDeN) was achieved through the Solution Assembly process (OptAM) and I have been asked why is this different than traditional software integration by colleagues of mine within the industry. The EDeN experience I feel highlights this perfectly. We went from requirements to a Beta release in just 12 weeks. Read more ...

Subscribe to Optaros RSS feed Subscribe to All RSS feed
Recent posts on Authors on Tags on